Synergy Market Research + Strategic Consultancy has been in the thought leadership event space since 2016, curating topics that help brands and companies to discover emerging trends, pioneering consumer insights and innovative frames of references. These initiatives are aimed at providing valuable inputs for business development, marketing strategies and programs formulation and innovative solutions development.
Finding Certainty in Uncertainties:
(New) Consumer Insights and Trends for Brand Growth
New Norms and Realities:
Insights to Navigate an Ever-changing Consumer Landscape
Beyond the Shift:
Strategic Insights for Growth in the Conscious Consumer Era
Consumer Insighting & Storytelling Webcon Flash Forward
About: We know how challenging 2020 has been given the pandemic. We know how difficult these times are given the shifts that happened in the market. ? Learn More
With the depleting resources and still the uncertainties we currently face, these times call for us to look for different, non-traditional approaches to find white spaces and explore or imagine possibilities at the same time looking for ways to be resourceful.
Consumer Insighting & Storytelling Webcon Reboot 2.0
About: Consumers and companies have already rebooted and adjusted to the quarantine life and the country is slowly progressing into vaccination. What challenges await us in this new situation? What can we learn from current events to help us understand future consumer trends? How will we find new sources of inspiration to meet the challenges that await us? Learn More
Join us with our diverse roster of thought leaders both here and abroad as we tackle potential future problems and challenges and various approaches/frames of references and opportunities to arm ourselves in addressing the future challenges.
Consumer Insighting & Storytelling Webcon The Turning Point
About: We’ve entered the endemic stage of COVID 19 and as the economy slowly opens, as we trek the road to recovery, should it be business as usual or should companies wait it out or slowly recover lost revenues in the next year or so? …. Learn More
According to Seth Godin, there’s a paradox that’s happening now: given the digital disruption, consumers are having more choices than ever before however, he said: “We’re entering a period where people don’t have surplus.”
Thus, brands are still faced with a new challenge – to cater to consumer needs in the post pandemic or endemic stage. What do consumers expect from brands? How can brands hand-hold and journey with the customers as we all look for meaningful solutions in this post-covid, endemic era? How does creativity, innovation help in these? These and many more will be tackled in this conference.
Consumer Insighting & Storytelling Conference HuGOT IT Right: Learn how to uncover true consumer insights for effective storytelling
About: In this day and age when content is king and needs to resonate across various media channels, creation of content that’s compelling and will engage the consumers is key. learn More
Learn from marketing, research and storyteller experts. This 1-day seminar-workshop will showcase ethnography and tools to unleash creativity, generate innovative and effective content for branding/marketing that’s hinged on consumer insight.
Consumer Insighting & Storytelling Conference The Next Frontier
About: This learning event focuses on the intersection of consumer insight and storytelling. This conference, presented by Synergy Market Research + Strategic Consultancy, is the first and possibly only one in the Philippines and the region to explore this specific area. learn More
The conference aims to equip attendees with the knowledge and skills to understand and address the evolving needs of today’s consumers. It will feature experts from various fields, including trend watching, marketing, market research, media, digital, analytics, design thinking, neuroscience, and semiotics.
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