Synergy Market Research + Strategic Consultancy is a market research and management consulting company that provides evidence-based strategies from research and data analytics conducted. These help in better, more informed decision-making for companies’ business growth and digital transformation needs.
Synergy’s purpose is to help companies better understand their customers in order to solve real world problems or customer pain points and become a stronger, more meaningful brand.
Synergy finds meaningful clues from data and research, pieces these to complete the puzzle discovery and provides actionable recommendations for continued brand relevance and competitive business expansion.
You don’t need to second guess. We dig deep into the data to unravel patterns, consumer insights that in turn emerge the marketing or brand story to grow your business.
Knowing what’s “in” is not enough. Our experience, investigation process, research design, tools, and analytics techniques will help you uncover opportunities and determine how to influence customer reactions, perceptions and preferences that are differentiated vs. competition.
Build customer value and experience. We combine insights from customer business and economic perspectives across traditional and digital platforms, integrated with technology. Customer understanding and stories unleashed across these platforms serve as an invaluable marketing currency.
Finalist in the following global award-giving bodies
2025 Bronze awardee for Thought Leadership Campaign of the Year – Consumer Services at the prestigious International Business Awards for ”Empowered Brands Through Consumer Insights: Trailblazing in Consumer Insighting For Purposeful Brand Growth“ campaign.
2025 Bronze awardee for Thought Leadership Campaign of the Year at the prestigious Asia-Pacific Stevie Awards for "Harnessing AI for Sustainability: Insights and Opportunities for Brands“ campaign.
2024 Bronze awardee for Thought Leadership Campaign of the Year at the prestigious Asia-Pacific Stevie Awards for "Empowering Brands through Consumer Insights" campaign.
2019 Finalist for Synergy’s Consumer Insighting and Storytelling Conference from Insights Association of the USA for the Next Generation Market Research Awards.
2016 Finalist for Eureka Project for social values market research for Meralco K-Load pre-paid electricity research project that helped consumers, the company and government
Germaine is the President and CEO of Synergy Market Research + Strategic Consultancy. Germaine leads Synergy Market Research with over 30 years of experience in research and marketing. She specializes in strategic design, market analysis, and data-driven insights. Trained globally, she holds degrees in Statistics from the University of the Philippines. Known for her big-picture thinking and eye for detail, she blends quantitative and qualitative research to drive impactful solutions.
Germaine is the President and CEO of Synergy Market Research + Strategic Consultancy. Germaine leads Synergy Market Research with over 30 years of experience in research and marketing. She specializes in strategic design, market analysis, and data-driven insights. Trained globally, she holds degrees in Statistics from the University of the Philippines. Known for her big-picture thinking and eye for detail, she blends quantitative and qualitative research to drive impactful solutions.
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