According to Profiles, one of the digital research solutions of YouGov, more than 6 in 10 Filipinos agree with the statement that “being insured for everything is important”. It also shows that 4 in 10 Filipinos own life insurance.
YouGov BrandIndex, a daily brand tracker, provides the top five* most recommended life insurance companies in the country. These are: Sun Life Philippines, BDO Life, Manulife, Pru Life UK – Official, and Philam Life AIA Philippines.
With the above information, who are those positively pre-disposed with insurance investment but not yet own one? How are each brand poised to capture this latent demand? These intersections** may be made with the use of Profiles and BrandIndex.
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